British Airways Takes To London Stage To Promote Inclusivity In The West End
Credit: BA Media / London Director Jamie Lloyd and British Airways Ambassadors
By Gary Raynaldo / British Airways is supporting a new West End season of work by The Jamie Lloyd Company, the hugely successful partnership between the UK’s leading theatre company, Ambassador Theatre Group (ATG), and Artistic Director Jamie Lloyd. The partnership will bring a season of three plays to the Playhouse Theatre in the West End, London opening in late November 2019 and running until August 2020. The season will be directed by Jamie Lloyd, who recently directed and curated the acclaimed Pinter at the Pinter season, including Betrayal, at the Harold Pinter Theatre. The season will open with Edmond Rostand’s Cyrano de Bergerac, freely adapted by Martin Crimp, and will star Golden Globe and BAFTA-nominated James McAvoy in the title role. Subsequent plays will be announced in the coming months.
“Theatre is a central part of Britain’s culture which attracts millions of visitors from all over the world. British Airways has a history of championing British talent, so it is a natural fit to support British theatre and champion its extraordinary creativity – both at home and around the World.”
-Carolina Martinoli, Director of Brand and Customer Experience at British Airways said.
Credit: BA Media/ Director Jamie Lloyd and British Airways ambassadors inside The Playhouse Theatre in London
“Every day, we talk about making theatre more accessible to absolutely everyone, but, inspired by free museum and gallery entry, I believe that true and meaningful access actually means free tickets. In a radical move for the West End, we will invite thousands of people who have never visited a theatre before to experience our work, performed by world-class actors, for free. That’s 15,000 completely free tickets, thanks to our relationship with Ambassador Theatre Group and the new partnership with British Airways. I hope that this inspires other theatre companies and producers to investigate similar schemes in the future, changing the landscape of British theatre forever.”
-British Director Jamie Lloyd said.
(Photo by Nick Morrish/British Airways) LONDON, UK: Di Lewis (Global Brand Ambassador) at The Playhouse Theatre in London on 17 July 2019 to mark the announcement of The British Airways Season, curated by award-winning director Jamie Lloyd, that will launch with a new adaptation of Edmond Rostand’s Cyrano de Bergerac staring James McAvoy at The Playhouse Theatre in London. To help encourage young people across Britain to attend and take part in theatre, 15,000 free tickets – the equivalent of 20 completely free shows – will be available for first time theatre-goers. Another 15,000 tickets will be priced at only £15 for key workers, highlighting the inclusiveness of the West End.
The Jamie Lloyd Company is dedicated to creating ground-breaking West End productions with the very best acting talent in the world, whilst ensuring accessible pricing with the aim of developing a new, more diverse theatrical audience.
Tickets for Cyrano de Bergerac will be available to book from September 2019. Customers can register their interest here with British Airways Executive Club Members receiving exclusive early access to tickets.
